Who We Are

Digital Media Services (DMS) was founded in 2010 as the official digital media arm of Choueiri Group (The largest media representation house in the Middle East). With offices spanning across the UAE, Saudi Arabia, Kuwait, Egypt, Lebanon and Jordan, our highly-skilled, specialized teams power innovative communications strategies which unlock greater success for brands and spearhead business transformation across the MENA region and beyond.

Distinguished for being the voice of independent publishers in the region (90% of our content is Arabic), DMS has grown to represent over 30 market-leading websites across key verticals (video, female, news, sports, lifestyle, music and entertainment).

Ready to tap the full potential of your brand story with DMS?

104M Unique Browsers
1.2B Page Views
3.8B Ad Impressions
Per month
35+ Premium Publishers
75% Reach in MENA
85% Reach in KSA

“As the voice of independent publishers, our mission is simple: to help brands connect with their audiences, and unleash the full and powerful potential of their stories.”

Ziad Khammar- COO, DMS

How We Work

First we’ll gain a deep understanding of your brand and marketing objectives. Our data and analytics teams will also map out potential target audiences and outline a broad approach. Next, our content specialists will find the optimum creative angle for your campaign, and recommend which products will work best for you. Finally, we’ll define your audiences, segments and portals, and put timelines in place. Our teams will also begin creating your content – whether that’s branded, native or display – and prepare your campaign to go live.
how do our clients benefit
how we do business
phase 1
phase 2
Branded content
Native content
Display content
phase 3
DMS Portals
DMS audience


Ziad Khammar

Chief Operating Officer

Sally Makarem

Managing Director- UAE

Fahed Moubarak

Regional Performance Lead

Georges Zakkour

Regional Head of Trading & Partnerships-Dubai

Omar Moukachar

Regional Ad Ops Director

Eddy El Abyad

Industry Director

Ramy Kassis

Industry Director

Rami El Chami

Industry Director

Imad Sarrouf

Head of Ad Tech

Thierry Nammour

Strategic Publishing Lead

Brendan Walsh

Regional Markets Head of Strategy

Patrick Chucri

Trading Director

Carol Matta

Product Director, Native Advertising

Robert Nammour

Branded Content Director

Mathieu Yarak

Group Senior Director – Data & Insights

Daniel Young

Yield, Inventory & Programmatic Director

Lara ElKhoury

Digital Marketing Manager


Thank you for your interest. Please fill out the form below to inquire about our work in Digital.