A Client /Brand is able to deliver campaigns either directly (if they have in-house capabilities) or in most cases via their agency.
ATD – Agency Trading Desk: A team or department responsible for an agency/agencies programmatic buying. This department will be using one or many DSP’s, while also undertaking various planning, optimizing and reporting functions.
Exchange – Virtual Marketplace where the sale (or offer of sale) of an impression takes place.
DSP – Demand Side Platform: Technology platform that enables a buyer to access programmatic inventory then setup, manage and optimize their programmatically delivered campaigns.
SSP – Sell Side platform: Toolkit for the publisher/media owner to define, package, avail and control their inventory. Pricing, protection, optimization and reporting can all be managed from within this platform.
DMP – Data Management Platform: a technology platform that allows the collection, organization, activation and analyzing of various data points at scale.
Within the “luxury” environment, fragrances stand out as the most accessible form, yet present the greatest challenge to advertisers. How...Learn More
The Objective Panadol wanted to increase brand awareness and drive consideration with the right target audience for Panadol Migraine. The campaign...Learn More
The Challenge Clemenceau Medical Center had just launched in Dubai during unprecedented times. Our challenge was to raise awareness...Learn More
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