A Client /Brand is able to deliver campaigns either directly (if they have in-house capabilities) or in most cases via their agency.
ATD – Agency Trading Desk: A team or department responsible for an agency/agencies programmatic buying. This department will be using one or many DSP’s, while also undertaking various planning, optimizing and reporting functions.
Exchange – Virtual Marketplace where the sale (or offer of sale) of an impression takes place.
DSP – Demand Side Platform: Technology platform that enables a buyer to access programmatic inventory then setup, manage and optimize their programmatically delivered campaigns.
SSP – Sell Side platform: Toolkit for the publisher/media owner to define, package, avail and control their inventory. Pricing, protection, optimization and reporting can all be managed from within this platform.
DMP – Data Management Platform: a technology platform that allows the collection, organization, activation and analyzing of various data points at scale.
THE BACKGROUND As a proud Saudi skincare brand, Alpha Plus’ mission is to help Saudi women fall in love with...
Learn MoreChallenges and Objectives: A year into the launch of 5G technology in KSA, ZAIN found itself competing in a market...
Learn MoreBackground GMC launched the 2021 Yukon in GCC. An immersive audio campaign ran on Anghami to promote the launch. The...
Learn MoreThank you for your interest. Please fill out the form below to inquire about our work in Digital.