DMS Data | DMS - Digital Media Service, a Choueiri Group brand

DMS Data: Audience Insights, Activation and Measurement

120M

Profiles

1500+

Segments

2.4B+

Data Points

75%

Reach in GCC

86%

Reach in KSA

Audience

Research

Measurement

How we can help you better understand your consumers and their behaviors

DMS commands the largest pool of real-time audience data in the Middle East, reaching 75% of the MENA audience (up to 85% reach in KSA), and employs a team of data analysts who leverage a sophisticated tech stack to ingest, classify and activate audience data with the aim of unlocking its power for our clients' benefit. Our premium network of local publisher enables rich traits to be appended to over 110 million profiles across the GCC. This allows buyers to reach and address all of DMS's visitors via high-quality 1st party data. DMS's taxonomy (compliant with the IAB's latest revision) along with its ability to create custom audiences in real-time (through its tech stack and "Edge" computing), ensure that we are always 100% compliant with privacy laws.

2.4B

Touch Points

120M

Unique Browsers on DMP

75%

Reach in GCC

activation types

1000+ audience segments including

ARTS & ENTERTAINMENT

ARTS & ENTERTAINMENT

BUSINESS & FINANCE

BUSINESS & FINANCE

FAMILY & PARENTING

FAMILY & PARENTING

POLITICS & SOCIETY

POLITICS & SOCIETY

TECHNOLOGY & COMPUTERS

TECHNOLOGY & COMPUTERS

Why use audience

Accurate targeting

Cross-funnel effectiveness

Actionable insights

Custom or IAB standardized audiences

scope of expertise

Full fledge Research

Research At Our Core

Research sits at the core of what we do at DMS. It empowers our content, creative and distribution strategies and serves as the backbone for every offering we do. It goes from understanding category dynamics to helping brands position or reposition themselves, into identifying the profile of consumers who dropped off a certain brand and how we can re-acquire them. what digital channels they consume, what digital format is more appealing, and many more in order to formulate the right communication strategy.

90+

Research Projects
since 2015 till date

30+

Articles & infographics
since 2015 till date

400K

Respondents surveyed

150+

Surveys launched

why use research

Understand the consumer complex buying journey and what impacts their decision

Find out the media touch points marketers should focus on to convert consumers

Know what brand attributes they need to use in their creatives that can make an impact, and what type of content should be created

Want to accurately measure your campaign’s effectiveness?

At DMS, continually assessing the effectiveness of our inventory is at the core of our DNA. We offer a host of industry leading IAB compliant measurement solutions in partnership with globally accredited measurement partners.

+200

Brand lift studies
Conducted

Ability to measure Cross-Media integrated campaigns

+12

TV Attribution
tests Conducted

what we offer

why use our measurement solutions

Accurately assess and validate the impact of advertising on DMS platforms

Access to world-class touchpoint attribution techniques for your digital campaigns

Higher media ROIs with the test and learn approach

Partners

CASE STUDIES

Toyota launches the Land Cruiser 300 with precision marketing powered by Zero Party Data to increase personal relevance at scale

Objective: To generate greater awareness and consideration for the launch of the new Toyota Land Cruiser in the UAE, across...

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The Pepsi® AR-activated “Cans of the World” celebrates the partnership with Expo 2020 Dubai

To celebrate the momentous partnership with Expo 2020 Dubai, Pepsi launched its limited-edition AR activated ‘Cans of the World’ series...

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Mawdoo3 Group hosts Alpha Plus’ #LoveYourSkin native campaign

THE BACKGROUND As a proud Saudi skincare brand, Alpha Plus’ mission is to help Saudi women fall in love with...

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MORE CASE STUDIES

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