DMS commands the largest pool of real-time audience data in the Middle East, reaching 75% of the MENA audience (up to 85% reach in KSA), and employs a team of data analysts who leverage a sophisticated tech stack to ingest, classify and activate audience data with the aim of unlocking its power for our clients' benefit. Our premium network of local publisher enables rich traits to be appended to over 110 million profiles across the GCC. This allows buyers to reach and address all of DMS's visitors via high-quality 1st party data. DMS's taxonomy (compliant with the IAB's latest revision) along with its ability to create custom audiences in real-time (through its tech stack and "Edge" computing), ensure that we are always 100% compliant with privacy laws.
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