Audience

Research

Measurement

How we can help you better understand your consumers and their behaviors

DMS commands the largest pool of real-time audience data in the Middle East, reaching 75% of the MENA audience (up to 85% reach in KSA), and employs a team of data analysts who leverage a sophisticated tech stack to ingest, classify and activate audience data with the aim of unlocking its power for our clients' benefit. Our premium network of local publisher enables rich traits to be appended to over 110 million profiles across the GCC.  This allows buyers to reach and address all of DMS's visitors via high-quality 1st party data. DMS's taxonomy (compliant with the IAB's latest revision) along with its ability to create custom audiences in real-time (through its tech stack and "Edge" computing), ensure that we are always 100% compliant with privacy laws.

 

2.4B
Touch Points
120M
Unique Browsers on DMP
75%
Reach in GCC
activation types
1000+ audience segments including
BEAUTY
BEAUTY
15M
Monthly Reach
ANIMALS
ANIMALS
22M
Monthly Reach
ARTS & ENTERTAINMENT
ARTS & ENTERTAINMENT
26M
Monthly Reach
AUTOMOTIVE
AUTOMOTIVE
7M
Monthly Reach
BUSINESS & FINANCE
BUSINESS & FINANCE
5M
Monthly Reach
CELEBRITIES
CELEBRITIES
7M
Monthly Reach
EDUCATION
EDUCATION
11M
Monthly Reach
FAMILY & PARENTING
FAMILY & PARENTING
29M
Monthly Reach
FASHION
FASHION
9M
Monthly Reach
FITNESS
FITNESS
26M
Monthly Reach
FOOD & DRINK
FOOD & DRINK
33M
Monthly Reach
GAMES
GAMES
151K
Monthly Reach
HOME & GARDEN
HOME & GARDEN
557K
Monthly Reach
HOUSEHOLD
HOUSEHOLD
12M
Monthly Reach
LIFESTYLE
LIFESTYLE
12M
Monthly Reach
LUXURY
LUXURY
1M
Monthly Reach
NEWS
NEWS
44M
Monthly Reach
POLITICS & SOCIETY
POLITICS & SOCIETY
7M
Monthly Reach
RELIGION
RELIGION
20M
Monthly Reach
SHOPPING
SHOPPING
130K
Monthly Reach
SPORT
SPORT
10M
Monthly Reach
TECHNOLOGY & COMPUTERS
TECHNOLOGY & COMPUTERS
4M
Monthly Reach
TRAVEL
TRAVEL
7M
Monthly Reach
PHARMACEUTICAL
PHARMACEUTICAL
21M
Monthly Reach
Why use audience
Accurate targeting
Cross-funnel effectiveness
 
Actionable insights
 
Custom or IAB standardized audiences
scope of expertise

Full fledge Research

Research At Our Core
Research sits at the core of what we do at DMS. It empowers our content, creative and distribution strategies and serves as the backbone for every offering we do. It goes from understanding category dynamics to helping brands position or reposition themselves, into identifying the profile of consumers who dropped off a certain brand and how we can re-acquire them. what digital channels they consume, what digital format is more appealing, and many more in order to formulate the right communication strategy.
90+
Research Projects
since 2015 till date
30+
Articles & infographics
since 2015 till date
400K
Respondents surveyed
150+
Surveys launched
why use research
Understand the consumer complex buying journey and what impacts their decision
 
Find out the media touch points marketers should focus on to convert consumers
Know what brand attributes they need to use in their creatives that can make an impact, and what type of content should be created
Want to accurately measure your campaign’s effectiveness?
At DMS, continually assessing the effectiveness of our inventory is at the core of our DNA. We offer a host of industry leading IAB compliant measurement solutions in partnership with globally accredited measurement partners.
+200
Brand lift studies
Conducted
Ability to measure Cross-Media integrated campaigns
+12
TV Attribution
tests Conducted
what we offer
why use our measurement solutions
Accurately assess and validate the impact of advertising on DMS platforms
Access to world-class touchpoint attribution techniques for your digital campaigns
Higher media ROIs with the test and learn approach

Partners

CASE STUDIES

The Power of Immersion: Lay's and KOOORA Virtual Reality Activation Scores Big during the Greatest Football Event

THE STORY To captivate Saudi audiences aged 18-35 during THE GREATEST FOOTBALL EVENT OF ALL TIME, Lay's and OMD partnered...

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Leveling Up Engagement: Mentos' 'YesToFresh' Campaign and the Power of Gaming Integration

Welcome to the world of gaming, where the lines between reality and virtual reality blur, and the possibilities for brand...

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Toyota launches the Land Cruiser 300 with precision marketing powered by Zero Party Data to increase personal relevance at scale

Objective: To generate greater awareness and consideration for the launch of the new Toyota Land Cruiser in the UAE, across...

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MORE CASE STUDIES

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