Native advertising

Branded Content

Influencer Marketing

How do we help brands?

We help brands create content at every stage of the funnel. DMS Native Advertising portfolio of products ensures your brand connects with your audience, at the right time, and in the most contextually relevant environment without interrupting their online experience.

We know the value of delivering great content at every stage of the marketing funnel and this is why we have a large network of editors that are dedicated to work closely with brands to create magnetic content that guarantees high user engagement.

HOW WE WORK
Do you want to tell your story at scale?
Discover our offerings:

NATIVE AND RICH NATIVE CONTENT

Sponsored editorial content created by the publisher for brands and distributed in a contextually relevant environment to influence and shape opinions while adopting the editorial tone of voice, format and design of the portal. Different content formats such as infographics, GIFs, snackable video etc. can be included within the article.

NATIVE DIRECT CONTENT

Sponsored native ad units developed to drive users to the brand’s landing page directly. It offers brands the opportunity to associate themselves with premium content in a contextually relevant environment. 

EDITORIAL CONTENT

Integrating brands into the editorial content created by the publisher and making them part of the story that is designed to inform, educate, or entertain readers.

SOCIAL MEDIA CONTENT

Creative and engaging formats created by the publisher’s social media experts for brands, hosted on publisher’s social media pages.

Why use NATIVE CONTENT

Contextually Relevant Content

 
Brand safe environment
High User Engagement 
Positive impact on brand metrics: Unaided Awareness +69% & Purchase Intent +51%
WHY USE BRANDED CONTENT
Increase brand awareness & Infinity
Generate credibility
Engage with your audiences
WHY USE PUBLISHER LED-CONTENT
Publishers from across our network use consumer data and insights to produce content that resonates with your target audience. They’re also briefed to reflect your own unique tone of voice, so the content forms a seamless and powerful part of your overall messaging platform.
Tailored audiences
Industry experts creating content
Credible tone of voice
WHY USE AUDIENCE-LED CONTENT
DMS’s Content team works in partnership with third party production houses to create content that appeals to your audience. Using the right data and insights, we then distribute this content to reach your consumers in the most contextually-relevant places, right across our network.
Use insights & data from our network
Increase brand message relevancy to target audience
Because the target audience goes beyond a single publisher or industry
HOW WE WORK
Are you using the right content creators when it comes to Influencer Marketing?

Often misunderstood, influencer marketing is more than simply asking social influencers to post on behalf of a brand. When done correctly, it can be a powerful marketing tool that delivers a significant return on investment.

Why use Influencer Marketing
Data backed influencer selection
Hands on project management
Integrated campaigns with our publishers
HOW WE WORK

Partners

CASE STUDIES

Leveling Up with Mastercard: The ‘Priceless Legends’ Campaign

Enter the gaming world, where reality blurs with virtual realms, providing endless brand integration possibilities. Brands are tapping into gaming...

Learn More

The Power of Immersion: Lay's and KOOORA Virtual Reality Activation Scores Big during the Greatest Football Event

THE STORY To captivate Saudi audiences aged 18-35 during THE GREATEST FOOTBALL EVENT OF ALL TIME, Lay's and OMD partnered...

Learn More

Leveling Up Engagement: Mentos' 'YesToFresh' Campaign and the Power of Gaming Integration

Welcome to the world of gaming, where the lines between reality and virtual reality blur, and the possibilities for brand...

Learn More

Partners

CASE STUDIES

Leveling Up with Mastercard: The ‘Priceless Legends’ Campaign

Enter the gaming world, where reality blurs with virtual realms, providing endless brand integration possibilities. Brands are tapping into gaming...

Learn More

The Power of Immersion: Lay's and KOOORA Virtual Reality Activation Scores Big during the Greatest Football Event

THE STORY To captivate Saudi audiences aged 18-35 during THE GREATEST FOOTBALL EVENT OF ALL TIME, Lay's and OMD partnered...

Learn More

Leveling Up Engagement: Mentos' 'YesToFresh' Campaign and the Power of Gaming Integration

Welcome to the world of gaming, where the lines between reality and virtual reality blur, and the possibilities for brand...

Learn More

GET IN TOUCH

Thank you for your interest. Please fill out the form below to inquire about our work in Digital.