GOAL:
Saudia Airlines, aimed to gain a competitive edge by reaching Pinterest's high-intent audience, building awareness and consideration for its premium travel experiences through immersive video and visually striking creatives, positioning the brand as a digital pioneer in the aviation category.
STRATEGY:
Saudia Airlines, the first aviation brand in the region to advertise on Pinterest, has secured a strong competitive edge by tapping into the platform’s uniquely high-intent audience. Through a consistent awareness and consideration strategy, Saudia has been able to highlight its premium travel experiences and signature services using a blend of immersive videos and striking static creatives. Their ongoing campaigns continue to deliver strong engagement and high-quality traffic, reflecting the audience’s genuine interest in Saudia’s offerings.
Why choose DMS & Pinterest as your advertising partner?
By adopting Pinterest ahead of all competitors in the aviation category, Saudia has positioned itself as a digital pioneer, setting a new benchmark for innovation and impact within the industry.
RESULTS:
The campaign delivered a CPM 30% below benchmark*, a cost per click 25% lower than benchmark*, and a click-through rate 75% higher than benchmark*, positioning Pinterest as a top-performing and cost-effective lead generator for the brand.
*Pinterest Internal data KSA Q4 2025
“We are proud to be the first aviation brand in the region to advertise on Pinterest. The platform allowed us to reach a highly engaged audience, showcasing Saudia’s premium travel experiences and driving strong engagement and quality traffic. This success positions Saudia as a digital pioneer and sets a new benchmark for innovation in the industry.”
