The Challenge
Clemenceau Medical Center had just launched in Dubai during unprecedented times. Our challenge was to raise awareness about the hospital ’s safe and compassionate environment during these tough times and convince people to visit this new hospital with advanced medical equipment and technologies.
The Approach
To promote Clemenceau Medical Center as a safe haven, we partnered with Al Bayan, Emarat Al Youm, Mawdoo3, and Nawa3em, to create a series of articles that raise awareness and consideration about the new hospital.
Our content approach was based on three key pillars:
- Educating users about the importance of premium healthcare with a safe environment
- Underlining the advantages of state-of-the- art technologies in medicine
- Shedding light on the features that set CMC apart
The Results
- 151% Increase in Expected KPIs
- 5 Native Articles on Al Bayan, Emarat Al Youm,
- Mawdoo3, and Nawa3em
- 23,000+ Page Views in the UAE
- 4m 44s Average Time Spent On Article Page
- 2,800+ Interactions on Facebook, Instagram, and Twitter
