Hyperpigmentation affects the lives of many women around the world, and it has been very hard to find a scientific solution for it. This is where Eucerin EvenPigment Perfector came in, with its patented Thiamidol that revolutionized the treatment of hyperpigmentation.Our challenge was to educate women about the efficacy of this product range, especially with so many ineffective products already available in the market.
The Approach
To build consideration about Eucerin Even Pigment Perfector, we partnered with Mawdoo3 and Jamalouki to create a series of articles to educate women about Thiamidol and its importance in reducing pigment spots and preventing their re-appearance.
Our content approach was based on two key pillars:
The Results