The Challenge
Washing your hands with soap and water is an essential way to prevent thespread of germs during a pandemic. However, harsh antibacterial chemicals can cause dryness and other skin problems.This is a primary concern for mothers who strive to keep their families safe and germ free. Introducing them to the unique protective and gentle properties of JOHNSON’ S® Anti- Bacterial range was key to drive consideration.
The Approach
To build awareness and consideration of the new JOHNSON’S® Anti-Bacterial range, we partnered with Mawdoo3, Jamalouki, and Supermama to create a series of articles that help mothers ensure their families are protected against germs
Our content approach was based on three key pillars:
- The importance of prevention through regular handwashing
- Practical tips on how to stay safe even when on the go
- Skin problems caused by excessive handwashing and how to avoid them
The Results
- 125% Increase in Expected KPIs
- 5 Native Articles on Mawdoo3, Jamalouki, and Supermama
- 23,200+ Page Views in KSA, UAE, and Kuwait
- 4m 05s Average Time Spent On Article Page
- 1,600+ Interactions on Facebook and Instagram
