Cairo, Egypt – February 17, 2025 – DMS DAY CAIRO 2025 brought together Egypt’s top media agencies, CMOs, marketing directors, and leading brands for a day of insights, innovation, and industry collaboration. The event marked a major milestone in Egypt’s digital advertising landscape, featuring expert speakers from Snapchat, Anghami, Pinterest, InMotion, and DMS with representatives from across the world.

With Egypt’s advertising industry evolving toward performance-driven, full-funnel strategies, the summit provided attendees with the latest trends and best practices to navigate the market’s digital transformation.

“Egypt is one of the most dynamic and promising markets in the region, with digital adoption accelerating at an impressive pace,” said Islam Gamal, Country Director Egypt, DMS. “DMS is committed to equipping brands and agencies with the insights and solutions they need to drive measurable impact, and today’s discussions reinforced that mission.”

The event featured deep dives into:

• Snapchat: The power of immersive storytelling and its impact on brand engagement.
• Anghami: The evolving role of music in digital marketing strategies.
• Pinterest: Visual discovery and consumer behavior insights tailored for the Egyptian market.
• DMS Video: Premium, brand-safe video solutions at scale.
• InMotion: A data-driven, outcome-based programmatic solution delivering measurable results.

Attendee feedback was overwhelmingly positive, with many industry leaders highlighting how valuable DMS DAY CAIRO 2025 was—particularly in the lead-up to the high-advertising season of Ramadan.

DMS remains committed to supporting the growth of Egypt’s digital ecosystem, providing partners with cutting-edge advertising solutions that drive real business outcomes.