DMS DAY RIYADH 2025 gathered Saudi Arabia’s top media professionals, agency leaders, marketers, and advertisers for a high-impact day of insights and strategic networking.
Held on April 22, 2025, the second edition of the event took place at the Hyatt Regency Riyadh Olaya and brought together DMS’s key publisher partners including: Pinterest, Anghami, InMotion, Noon Ads, IQIYI, and Footballco.
The event started with a powerful keynote by Martín Machinandiarena, Managing Director – Global Sales Partners at Pinterest, outlining the platform’s vision for Saudi Arabia and its alignment with Vision 2030. His session set the tone for the day, introducing Pinterest’s local relevance and commercial opportunity for brands.
Program highlights included:
- Pinterest: Deep dives into Saudi consumer behavior, full-funnel ad solutions, and a dynamic fireside chat with Red Sea Global discussing the role of visual discovery in travel and tourism.
- Anghami: Shared local success stories, brand collaborations, and the evolving audio landscape in KSA from music and podcasts to audiobooks.
- InMotion: Addressed performance and brand safety with a panel on combining impact with anti-fraud strategies, alongside Starcom KSA and New Murabba.
- DMS Video: Presented Saudi video consumption trends and premium, brand-safe video solutions at scale.
- IQIYI: Offered Saudi brands a powerful new gateway to tap into Chinese consumers through premium content, smart targeting, and unmatched scale.
- Footballco: Revealed key insights on football fans and brand opportunities ahead of the 2034 World Cup.
- Noon Ads: Explored how retailers can unlock the power of retail media and precision targeting through Noon’s rich first-party data.
The event ended with strong momentum, meaningful conversations, and valuable takeaways that will carry the industry forward through 2025 and beyond.
