JOB PURPOSE

The Graphic & Motion Designer role will be based in Beirut and will be responsible for developing high-quality visual designs, motion graphics, and AI-enhanced video content for various clients. The role reports into a Creative Director. It requires a deep understanding of client needs, consumer behavior, and platform-native creative across Snapchat, Pinterest, and rich media digital environments.

JOB ACCOUNTABILITIES & OBJECTIVES

• Concept, layout, and execution for digital advertising projects across awareness, consideration, and conversion funnels.
• Develop platform-native creatives for Snapchat Ads, Pinterest Ads, and rich media formats.
• Produce vertical, immersive, and mobile-first video content optimized for engagement and performance.
• Leverage AI-powered production tools (e.g., Higgsfield, generative AI video workflows) for concepting, rapid prototyping, motion development, and scalable asset creation.
• Integrate AI into storyboarding, animation, background generation, editing, and creative experimentation.
• Strong understanding of technical specifications and best practices for Snapchat and Pinterest ad formats (Story Ads, Collection Ads, AR formats, Idea Pins, etc.).
• Design interactive and rich media formats, including motion-led experiences and immersive storytelling units.
• Edit video footage, add effects, sound design, music, and color grading to enhance storytelling and retention.
• Create and implement typography systems, motion graphics, and animation frameworks.
• Compositing is a plus.
• Design and create storyboards for Augmented Reality projects.
• Create 2D/3D animations and collaborate closely with AR and creative teams.
• Maintain a strong sense of visual timing, narrative flow, color grading, and thematic cohesion.
• Prepare client presentations and creative reviews for digital campaigns.
• Ensure compliance with client brand guidelines and platform specifications.
• Work across multiple projects in a fast-paced environment.

OTHER DUTIES & RESPONSIBILITIES

• Multi-disciplinary creative with experience across motion, design, rich media, and AI-assisted production.
• Stay up-to-date with emerging platform features, AR innovations, AI tools, and interactive formats.
• Deliver high-quality output under tight deadlines with minimal supervision.

MINIMUM KNOWLEDGE / EXPERIENCE / TRAINING / QUALIFICATIONS

1. Education / Experience

• Bachelor’s degree in Graphic Design, Interactive Media, or related field.
• 3–5+ years of experience in digital creative production (agency or in-house), preferably with exposure to immersive and performance-driven campaigns.

2. Specific Knowledge

• Expert knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects; 3D knowledge is a plus).
• Working proficiency in Canva for rapid content creation and asset adaptation.
• Experience using AI tools for video and motion production (Higgsfield, generative AI platforms, AI-assisted workflows).
• Strong understanding of Snapchat and Pinterest ad formats and platform-native creative behaviors.
• Knowledge of rich media production and interactive storytelling formats.
• Understanding of optimizing video for mobile consumption (aspect ratios, compression, hook strategy, retention techniques).
• Ability to prepare presentations (Keynote / PowerPoint).
• A rich portfolio including motion graphics, immersive ads, AR projects, and layout design.

CRITICAL COMPETENCIES

• Creativity & Innovation
• Design Thinking
• Consumer-Centric Approach
• Strong Visual Storytelling
• Effective Communication
• Continuous Learning (especially in AI and immersive formats)

OTHER RELEVANT COMPETENCIES

• Teamwork
• Positive Attitude
• Strong Work Ethic
• Growth Mindset

PERSONAL SPECIFICATIONS

• Strong interest in digital innovation, AI-powered creativity, and immersive advertising formats.
• Multi-talented designer with diverse technical and conceptual skills.
• Self-motivated, proactive, and ambitious.
• Comfortable working under pressure and meeting tight deadlines.