With 13 years of experience in marketing, sales, communications and digital, Rodrigue served within the DMS team for 9 years, before assuming his latest role as Sales Director – Lebanon / Iraq. Over the course of his tenure, he has acquired the trust and confidence of clients and agencies by helping them overcome numerous obstacles across challenging markets, primarily focused on the Levant and Iraq. His leadership has played a major role in transforming and maintaining both markets into successful growth stories for DMS.

Get to know Rodrigue:

What motivates you?
Exploring new digital opportunities, being on top of challenging markets and setting new standards are all targets that keeps me motivated and moving ahead.

What led you to this career?
I started my career with a leading FMCG company in the region, before joining Choueiri Group’s PROMOFAIR, where I discovered my passion for media and events. A few years later I was unexpectedly given the opportunity to switch over to the digital world. This is where I found myself at home in DMS.

What advice would you give to your teenage self?
Be bold and never compare yourself with others. The race is only with your past self.

What is the next big trend within the media industry?
Augmented reality, video content, conversational marketing.